Kate's Kart Website Redesign Proposal

Thank you for your interest in partnering with Borders Web Development for your website needs. Borders Web Development is not your typical agency; we are a low-volume, high-quality, and most importantly, personal web development agency. We believe the best work comes from great relationships.

We also have a heart for those who have made it their mission to serve others. Since our founding in 2020, we've partnered with numerous ministries and nonprofits to help them with their online presence and technical needs.

In this proposal, we hope you find everything you need to make a decision on your website redesign, but we're always open and available for questions.

Brandon Borders
Owner, Borders Web Development
https://www.borders.dev/
brandon@borders.dev
(260) 207-4190

Summary

Kate's Kart is seeking to redesign their current website, utilizing new and improved systems and designs with a focus on video and storytelling through photos and testimonials. Having reviewed your current site and learned about your incredible impact—over 500,000 books delivered to hospitalized children across 42 karts at 25 hospitals—we understand this project is about more than just a website. It's about amplifying Kate's beautiful legacy and making it easier for your community to support your mission of bringing "Books from the Heart" to children during their most challenging moments.

Process

Our Tools

As a small, flexible team, we adapt to your workflow preferences. But when we can, we use:

• Asana for transparent project management and task tracking
• Google Drive for sharing large files, videos, and collaborative documents
• Figma for designing and prototyping
• Regular check-ins via your preferred communication method

Content Strategy

A great website first starts with great content. We'll work closely with your team to craft the best messaging and user journey for your audience.

This includes determining and refining the primary and secondary goals of the website. When every goal has equal importance, everything suffers.

From there, we'll develop your site structure, create content outlines, and build low-fidelity wireframes (building on the outline you've already provided). This allows us to focus on overall goals and messaging before diving into brand application.

Design

Once we've aligned on strategy and structure, we move into visual design, creating mockups that bring Kate's story to life through thoughtful use of color, typography, and imagery. After design approval, we build the site in Craft CMS so that you can easily manage content without needing technical expertise.

Solution

Content Management System

Your website will be built in Craft CMS, a customizable and extremely user-friendly content management system that allows you to focus on content, not code. The site will be hosted on reliable, scalable infrastructure that can handle any amount of traffic—especially important during fundraising campaigns and special events.

Craft CMS is a powerful and flexible content management system.

• Live Preview: See exactly how content will look before publishing
• Drag-and-Drop Content: Easily rearrange page sections without coding
• Version Control: Track changes and restore previous versions if needed
• Multi-User Permissions: Control what each staff member can edit
• Asset Management: Organize photos and videos in one central library
• Flexible Content Fields: Custom forms for events, testimonials, and news
• SEO Tools Built-In: Optimize pages for search engines as you create
• Scheduled Publishing: Set content to go live at specific dates/times

Development Specifications

• Mobile-First Responsive: Optimized for all devices from phones to desktops
• WCAG 2.1 AA Compliance: Ensuring access for visitors with disabilities
• SEO Optimization: Schema markup, meta tags, and clean URL structures
• Performance Optimized: Fast load times through image optimization and caching
• SSL Security: Encrypted connections protecting donor information
• Cross-Browser Testing: Consistent experience across Chrome, Safari, Firefox, Edge
• Analytics Integration: Google Analytics 4 setup for tracking conversions

Photography & Video

We understand the sensitive nature of your target audience—children in hospitals—makes generating authentic photography challenging. To address this while being mindful of budget, we propose a hybrid approach:

AI-Generated Imagery: We always prefer the human touch, but AI can be an excellent solution for creating respectful, uplifting imagery that protects privacy while conveying warmth and hope. We can generate:

• Warm, comforting hospital room environments
• Abstract representations of reading and comfort
• Stylized illustrations of books and caring moments

Stock Photography & Video: We've allocated a $1,000 budget for high-quality stock assets that authentically represent your mission without compromising privacy.

Your Existing Assets: We'll optimize and strategically place your current photos, testimonials, and any video content you can provide from events like the Ice Cream Social or LEGO Day.

Timeline

As a smaller shop, timelines can vary based on when a project is accepted. Typically, projects take 6-12 weeks to complete. Timeline's can be adjusted in both directions based on your needs and our availability. We are currently scheduling new projects in November 2025.

Proposed Schedule

• Weeks 1-2: Discovery, content strategy, and wireframes
• Weeks 3-4: Design mockups and revisions
• Weeks 5-7: Development and content integration
• Week 8: Testing, training, and launch

If you have a specific target date in mind, please let us know and we'll see if we can accommodate.

Estimate

Content / Design / Development: $18,500

• Complete website redesign and development
• Craft CMS setup and configuration
• Blackbaud donation integration
• Staff training and documentation
• 30-day post-launch support

Additional Stock Photography & Video Budget: $1,000

Professional assets to supplement your existing content. Balance of this budget will credited on the final invoice.

Training: Included

• One comprehensive training session
• Custom video tutorials
• Direct support during the first month

Ongoing Maintenance

Choose the support level that fits your needs:

Essential Support: $300/quarter

• 1 hour of support per quarter
• Quarterly CMS security updates
• Critical updates applied immediately
• Nightly backups
• SSL certificates

Enhanced Support: $900/quarter

• 3 hours of support per quarter
• All Essential Support features
• Priority response time
• Content update assistance

Additional support available at $150/hour. Custom support plans available upon request.

Terms & Conditions

A $1,000 deposit is required to secure your project in our schedule. Upon project start, a 50% payment ($9,250) is due, with the remaining 50% ($9,250 - unused photography budget) is due upon completion and launch of the website.

This proposal is bound by the terms and conditions found at https://borders.dev/terms, which are incorporated herein by reference. By accepting this proposal, you acknowledge that you have read and agree to these terms and conditions.