Shopify E-Commerce Estimate
Prepared for: JCOS
Prepared on: 12/05/2024
Updated on: 03/03/2025
Executive Summary
JCOS requires a comprehensive Shopify store migration and optimization project to enhance its e-commerce operations, particularly focusing on improving performance and scalability. The project includes transferring store ownership, implementing localization features, and optimizing the customer experience based on best practices and audit recommendations.
With extensive experience working with over a dozen incredible brands on Shopify, I specialize in helping businesses achieve e-commerce excellence. My expertise ensures that the JCOS project will be executed with precision and a deep understanding of the Shopify platform's capabilities.
The project aims to address current conversion rate challenges, implement modern e-commerce tools for customer engagement, and establish a foundation for sustainable growth across all markets. Upon completion, JCOS will have a fully optimized, self-manageable e-commerce presence with robust technical support for continued operations.
#1 Site Updates
Store Transfer
As long as the current store owner in Shopify is available, transferring store ownership is a straightforward process that can be completed in a few simple steps. We'll guide you through updating necessary information, including:
- Tax identification and business details
- Payment gateway configurations
- Bank account and payout settings
- Administrative access credentials
- Domain settings and DNS records if needed
Our team will ensure a smooth transition with no disruption to your current operations.
Given the scope of the project, we should also consider whether spinning up a new Shopify store might be more effective. This approach would provide a clean slate to implement modern best practices, address localization needs, and optimize for long-term scalability.
This can be discussed further during project discovery to determine the best path forward based on your operational goals and priorities.
Design & User Experience
Based on performance analysis and audit findings, JCOS requires a comprehensive update to its store design and user experience. Our design team will conduct a thorough review of the entire site, incorporating Sam Baker's audit recommendations and identifying additional opportunities for improvement. Our approach focuses on increasing conversion rates while maintaining JCOS's premium brand positioning and enhancing the educational aspects of Japanese beauty products.
Key Optimization Areas:
- Homepage optimization to better communicate JCOS's unique value proposition and Japanese beauty expertise
- Streamlined navigation with clear product categorization and educational content
- Enhanced product detail pages with improved image presentation and product information
- Mobile-responsive design optimization, addressing the current gap in mobile conversion rates
- Implementation of clear calls-to-action and conversion elements throughout the user journey
The design process will begin with comprehensive wireframes for key pages, ensuring all stakeholders align on the structural improvements before visual design begins. The final design updates will maintain JCOS's elegant aesthetic while improving functionality, particularly focusing on the mobile experience where significant growth opportunities exist. All changes will be thoroughly tested to ensure optimal performance across devices and browsers.
Sitemap example (click to enlarge) 
Wireframe example (click to enlarge) 
Design example (click to enlarge) 
Design example (click to enlarge) Process
Kickoff, Store Setup & Design Questionnaire
We'll gather your brand materials and preferences through a simple questionnaire, followed by a kickoff meeting to align everyone. We'll then set up your new Shopify store and import basic product details (titles, images, prices, descriptions, etc.).
Sitemap & Wireframes
We'll create a sitemap to establish the structure and navigation flow of your store. We'll then develop wireframes for key pages to establish layouts before moving to visual design.
Homepage Design
We'll create a homepage design based on your brand guidelines and business objectives. After your feedback, we'll refine and finalize the homepage design with desktop and mobile versions.
Collection & Product Page Design
We'll design your collection pages and product detail pages with a focus on driving conversions. At this point, development of the approved homepage can begin while we finalize these designs.
Additional Pages
We'll identify any additional pages that should be designed (about, contact, FAQ, etc.) based on your business needs. These supporting pages help tell your brand story and provide important information to your customers.
Development
Our development team has extensive experience building and optimizing Shopify stores for premium brands. We'll focus on implementing the design updates with clean, efficient code that ensures fast loading times and smooth user experiences across all devices.
Key Development Areas:
- Mobile-first responsive development ensuring optimal performance on all devices
- Implementation of conversion-focused UI components and interactions
- Performance optimization for images and dynamic content
- Cross-browser compatibility testing and bug fixes
- Integration of tracking and analytics tools
Process
Development
We'll transform your approved designs into fully-functional pages using modern coding standards and best practices. Each page will be responsive and match your designs perfectly across all devices. Our development approach ensures clean, maintainable code that follows Shopify's latest recommendations for performance and SEO.
Testing & Quality Assurance
We'll test everything thoroughly across browsers and devices, and optimize for speed and performance. You'll have access to a staging site throughout development to review progress and provide feedback. Finally, we'll prepare a detailed launch plan and provide training on how to manage your new Shopify store.
Project Timeline (7 Weeks)
#2 Localization & Translation
Using Shopify Markets and localization tools, we'll optimize the shopping experience for your European customers.
Store Localization
- Implementation of Shopify Markets for currency and tax handling
- Setup of Browsing Context Suggestions to direct customers to their local store version
- Configuration of regional payment methods and shipping options
Translation Management
- Audit of current translation system and processes
- Implementation of streamlined translation workflow
- Review and clean-up of existing translations
- Setup of efficient process for managing future translations
#3 Customer Service & Marketing Tools
This phase focuses on implementing tools and processes to automate customer interactions, build social proof, and maintain customer engagement through email marketing.
Customer Service Automation
- Implementation of help desk and customer service platform
- Setup of automated responses for common queries
- Configuration of priority alerts for complex issues
- Integration with your order management system
Review Management
- Audit of current review collection process
- Implementation of automated review requests
- Setup of review display and management system
- Integration with product pages and marketing materials
Email Marketing
- Setup of email marketing platform
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Implementation of automated flows for:
- Welcome series
- Post-purchase follow-up
- Abandoned cart recovery
- Creation of initial campaign templates
#4 Security & Quality Assurance
The final phase ensures your store is secure and all implemented features are working correctly across all markets.
Security Configuration
- Configuration of Shopify's fraud prevention settings to strict levels
- Implementation of chargeback prevention tools
- Setup of detailed transaction documentation
- Configuration of customer verification processes
Quality Assurance
- Comprehensive testing of all implemented features
- Cross-market functionality verification
- Cross-browser testing across major desktop and mobile browsers
Timeline
Project phases can overlap, and timelines may be shortened to meet delivery requirements:
- Phase 1: Site Updates (5-8 weeks)
Store ownership transfer, design updates, and implementation of user experience improvements. - Phase 2: Localization & Translation (4-6 weeks)
Implementation of Shopify Markets, configuration of payment methods, and translation workflow setup. - Phase 3: Customer Service & Marketing Tools (5-8 weeks)
Integration of customer service platforms, review management tools, and email marketing automation. - Phase 4: Security & Quality Assurance (3-5 weeks)
Security configuration, fraud prevention, and comprehensive testing across all markets and devices.
Project Costs
| Phase 1: Site Updates | $24,000 |
| Phase 2: Localization & Translation | $3,000 |
| Phase 3: Customer Service & Marketing Tools | $5,500 |
| Phase 4: Security & Quality Assurance | $2,750 |
| Total | $35,250 |
Payment Terms
A 50% deposit is required at the start of each project phase, with the remaining 50% due upon completion of that phase, prior to moving to the next phase. Payments can be made via bank transfer, credit card, or other agreed methods, with invoices issued for each milestone and payment terms of 14 days from receipt.
Terms & Conditions
This proposal is bound by the terms and conditions found at https://borders.dev/terms, which are incorporated herein by reference. By accepting this proposal, you acknowledge that you have read and agree to these terms and conditions.
Acceptance
By signing below, both parties indicate their acceptance of this proposal, including all terms, conditions, scope of work, and payment terms described herein.
JCOS:
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Borders Web Development, LLC
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